Bundle ’20


the heroic business bundle

 $5,500 $997

Everything to get your profitable & positively productive passion project off the ground


the zero to hero incubator

a 6 week coach-sulting program that helps you develop your scalable signature offering, product, or package
as the foundations & cash injection
for your timeproof legacy


And many more ACTUALLY USEFUL products & services from our speakers

If you purchased each item seperately, you’d be paying:

OVER $5,500 and counting

we’ll let the offer sell itself

Once you see what’s inside,
you won’t want to miss the bundle!

what’s included


(regularly $97+)


The Zero to Hero for Hire Incubator

(regularly $997)

with Anastasiya Gendelman

  • 5 Module Real Business Foundations Course
  • 5 Personal Written Reviews of Module Work
  • 6 Hot Seat Consulting calls
  • 6 Group Coaching Calls
  • 6 Weeks of 1×1 Chat Consults

Trademark search & registration – $200

(regularly $1,500)

with Nuzayra Haque
Clearance search for the brand name (word mark) for 1 class of goods or services, with 1 free rebranding consultation if required for $100 and Preparation and filing of 1 U.S trademark application with 1 class for $100, excluding govt, filing fees.

free Yourself From Limiting Beliefs

(regularly $425)

with Sanja Tully
The Free Your Mind is 1 on 1 mindset workshop that will give you CLARITY, CONFIDENCE, FOCUS and COURAGE to follow through with your dreams, goals and plans.

During this 8 week-long program you will:

Discover what is holding you back
Learn how to implement beliefs that will serve You
Start controlling your thoughts and emotions
Break free of behavioral patterns that are ruling your life

Rapid Fire Recharge Coaching Package

(regularly $997 CAD)

with Theresa Lambert

When personal time is sacrificed in the name of success it can leave you feeling unfulfilled by the work you used to love or unclear of what direction you are heading in. Let’s work together to get you being productive with Intention so you can move forward and be wildly successful without burning out!

45 Minute Profit-Pivot Strategy Call

(regularly $397)

with Dawn Kennedy

You will receive a 45 minute 1:1 strategy call with Dawn to look at your profit margins, offers, money mangment strategies and to dicover the next one to two opportuntities to make more money and keep more profit. You will come away with a customized checklist to take action in your business.

1 hour Leadership Strategy Session

(regularly $197)

with Jacquelyn Rodriguez
Ready to drop the excuses,
let go of limitations and reach your full potential?

Step into your Leadership.

On this 1×1 call, we’ll fine tune your mindset and strategy so you can overcome all obstacles on the path towards your ambitions.

Generate Leads with Style – Funnel Package

(regularly $297+)

with Sara Sanguino
Whether you are launching a new product, service, or a whole new business, this package will help you design an Evergreen Lead Generation Funnel that is highly converting and brings in ideal leads & clients. This professionally designed marketing funnel will help to educate your leads, display your expertise and encourage them to take action by booking a call with you.

Graphic design package & Instagram growth hacking session

(regularly $500)

with Sara Oberrauch & Taisiya Lebedeva
Brand immersion session to discuss strategic business requirements and Instagram-specific growth goals. After this call you will leave with a clearly defined content strategy, required milestones for goal achievement and most importantly, specific understanding of Instagram algorithm and tools.

10 professionally designed Instagram posts (may include, but not limited to, professional imagery, icons, infographics) OR
Logo design (2 logo concepts presented in finished form with 2 variations/changes to chosen concept) OR
2x print format designs (e.g., 2 branded flyers or 2 posters)

Reprogramming for Success Hypnosis Recordings

(regularly $110 AUD)

by Daina Hazel Miley
If you want a real solution to the things that have been holding you back like anxiety, self-consciousness, weight issues, depression, money blocks, success and business confidence and addictions, then it’s time you try this.

It helped me step into my real self and, with my hypnotic meditations, you can simply drift into a deeply relaxed state whilst gaining a powerful insight into how and why you act the way you do, and interrupting those patterns on a subconscious level.

By engaging your alpha and theta brain wave states and reinforcing your new belief systems, you’ll realise that these changes aren’t just a quick fix, but a real, long lasting change to the way in which you live your life.

Coaching Consult + Productivity Journal

(regularly $397)

with Carlie Jayne Guy
PLUS Big Discount on the Signature Connect To Success Programme

 Connect To Success has been designed with your highest potential and aspirations to succeed in mind. We know that people have amazing potential, but may not know how to navigate through their professions to achieve their desired Success Milestones. 

Layaway with no contract fee!

(savings of up to $150)

TermPayments by Tracey Milligan
Put anything you want on layaway with no contract fee! Our normal fee is 15% to put an item on layaway. If you register for an account with Term Payments within 24 hours of the event, you will receive a coupon code that will allow you to put an item valued up to $1,000 on our website on layaway for free! That means no contract fee!

discount on Custom Designed Order

(25% off)

ForBhuvi by Shilpa S
This is made to order option where we are providing customers with option to choose a color and pattern/design their stoles. The materials used will be natural fabrics and natural dyes. This helps the weavers currently who are in need of support during this lockdown.

discount on sustainable alternatives

(40% + free shipping*)

Kikuyo Products by Fernanda Burneo
After working many years on environmental issues and being a mom, I realized the lack of practical and accessible options that exist in the market to replace the use of plastic in our homes. For this reason, Kikuyo was born, a company focused on the production and marketing of household products; sustainable, natural and above all, practical, that allow us to replace the plastic we use on a daily basis.

best part is

10% of all profits will be donated to a well-vetted non-profit the speakers vote on!

So hop on board while you can!

what are you waiting for?! 





Go from “I don’t know what the heck I’m doing”
to proudly shouting off the rooftops
“I’m a pro & worth your money any time of the year”

This isn’t just another program.
I’m sure you’ve heard that one before.

There’s a reason why it’s called the INCUBATOR.

Businesses aren’t a fill in the blanks type process.
There’s no one size fits all.
Just like there are no one size fits all humans.

When we create a business, we’re birthing a living process that converts one resource into another. It doesn’t just happen overnight.

So this Incubator is the intentional container, guide, and structure for you to grow your Heroic Business.

90% of the courses and programs and coaches you’ve invested in before?

All about marketing. In their own different ways, and angles, and tactics.

Trust me – I’ve been there.

Bought a good amount of programs thinking “this is it! THIS one will give me the clarity I need!”

Because it’s all so written beautifully, packaged so nicely. It promises big results and awesome transformations.

And maybe if I actually HAD a business, those strategies would indeed skyrocket my success.

The problem was that I had NO business.

There was nothing to apply those brilliant ideas and tactics to.


There was just me and my skills and my passions.

I ended up spinning my wheels.
Trying to launch “imperfectly” – something, ANYTHING! – just to get people in the door.
A scrappy website here.
A few lives there.
A summit talk.
A freebie.
A course.
A newsletter.
A facebook group.

I did the market research.
I made the packages.
I created the connections.
I posted the value-based posts.

Still no bites. Nothing. Crickets. Spinning my wheels. Getting oh-so-close to the sale, but still no cigar.


You can see how ALL of those tactics above are all about marketing. Look through everything you’ve ever bought to help you create your business. 80-90% are likely marketing tactics. 

You start the training, course, coaching service – you know, the one that teaches you a marketing tactic – and end up feeling like you have to redo your entire business and even your values just to fit into THEIR strategy.

You end up feeling like you have to start from scratch every single time.

Rehauling all of your operations, branding, mindset, you name it. Like you have to learn something new just to ‘keep up’.

The reality is – if you have a scalable signature offer that was created not from trends but from your own skills, expertise, and experience, you can package that up in an unlimited amount of ways.

let me show you how
client examples

A yoga teacher and healer developed a collection of meditations to transform any state of mind within three minutes.

She was then able to create:

  • a freebie
  • a book
  • an app
  • a weekly meditation membership
  • one on one counsels with a custom 3 minute meditation homework for 40 days
  • a workshop & signature talk
  • a corporate program for high level executives
  • and an entire teacher certifcation program for all industries

A director developed a web-series to pitch to TV.

He turned that into:

  • a monthly membership with exclusive & BTS content
  • a low-tier merch shelf
  • a high-fashion line
  • spin-off scripts & movies
  •  with the goal of creating a fan conference

All of which allows him to personally donate a portion of his income regularly.



And it’s not about ‘just doing the work’ or ‘showing up daily’ or ‘authentically aligned actions’.
Which are all great tactics. But not enough.

It’s about a very specific order of natural progression of action steps, reflection, and revision that build on each other.


It’s about leveraging our natural psychology in combination with core business principles that date back to our ancestors using beads as a form of money.


And finally – it’s about how the big picture relates to our business, and how we fit into both the modern times and working towards the type of future we want to see.

I won’t promise 10k months, or even 5 new clients in a month.

But I will promise that whatever you create in the Incubator will lay the foundations for the next 10 years of your business.

the details

You WILL have one solid offering that you can pitch guilt-free, WITHOUT posting like crazy on social media, without cold emailing, without running ads, without making a course, without creating a freebie.

Here are the tangible details:

  • 5 Modules
  • 5 1×1 Written Consulting Reviews/Feedback on each Module’s homework
  • 6 Weekly Group Calls
  • 6 Hot-Seat Coaching Calls
  • Unlimited chat support within the FB group

What we’ll cover

  • Mindset
  • Values
  • Your Core Offering
  • Niche/Market
  • Value Ladder
  • Pricing
  • Budgeting
  • Business Basics
  • Selling
And probably even more.

Module One:
Values & Principles

Even when creating a business just to make money and earn a living, having a clearly defined set of morals to guide decisions is important. But even more so when creating a heroic do-gooder business that creates a long-lasting impact.

There are very specific questions to ask yourself as a business owner, as an employee, and as a leader – the questions you may not think to ask or be afraid to answer on your own.

Together we’ll clear the field of any limiting mindsets with science & psychology and drill down to core principles and crack clearly define your altrustic and selfish why.

Module Two:
Getting Real

No matter what you do, who you work for, what your market is – there’s a very unique and specific set of skills & talents you bring to the table, as well as flaws and weaknesses.

When it comes to business, it’s important to put a realistic value on your energy and how it translates to money. It’s all dependent on the unique combination that is YOU. Once you have that in place, you’ll know what your true output is & how to never over-extend or under-value yourself in ANY situation.

You’ll find out things about yourself you never knew you could monetize, and reveal blindspots that are preventing you from reaching your highest potential in business.

Module Three:
Ideal Client

Everyone is talking about ‘define your ideal client and the money will come’. Yet no one actually knows how to do that in YOUR specific situation…

It’s not about client avatars, profiles, or demographics. It’s not about fixing a specific subset of problems within a certain market. It’s not about ‘niching down’.

I’ll tell you what it’s about – in this module 😉

There’s no ‘big secret’ – but it is a unique process for every individual and business, and even product. You’ll feel like a huge weight has been lifted off your shoulders once we work through this together.

Module Four:

Only when you’ve got the first three pillars developed can you start to think about WHAT you offer, as an individual or as a business. Otherwise you will keep re-building and re-writing.

It’s human nature to chase after novelty – so what you enjoyed doing last year may not be lighting you up today. In 5 years, you don’t want to look back and think how many years you wasted building the wrong business.

The world is also evolving much rapidly than ever. So rather than chasing trends and hacks, they key is to create a signature offering that is infinitely flexible and adaptable to any circumstance or customer, fully aligned with your values.

Module Five:
Business Building

Finally we can get to the practical stuff.

Legal & financial protection is important, so we cover these usually dry topics in a way that you can get excited about and understand how it relates to you specifically – beyond “don’t wanna get sued”.

Now that you have something to sell – it’s time to sell it. I’ll teach you how to do that WITHOUT going online or feel guilty, sleazy, or like you have to be “louder than everyone else”.

one-on-one help

There’s nothing worse than buying a program that’s supposed to help you create something unique and aligned with YOU – only to get ‘generic’ help, or none at all.

The modules have enough high-level strategy to be applied to anyone and be effective, but you need a way to apply them to YOUR business.

That’s why you get hot-seat coaching, a unique group call format every week, and unlimited 1×1 chat support from me!


(regularly over $5,500)

  1. Trademark Search & Filing for $200
    • with Lawyer Nuzayra Haque
    • regularly $1,500
  2. Graphic Design Package & Instagram Growth Hacking
    • Neuroscientist Sara Oberrauch & Designer Taisiya Lebedeva
    • regularly $500
  3. Generate Leads with Style – Funnel Package
    • with Brand Agency Founder Sara Sanguino
    • regularly $300
  4. Free Your Mind Coaching Program
    • with Empowerment Coach Sanja Tully
    • regularly $425
  5. Rapid Fire Recharge Coaching Package
    • with Transformation Coach Theresa Lambert
    • regularly $997 CAD
  6. 45 Min Profit-Pivot Strategy Call
    • with Wealth Expert Dawn Kennedy
    • regularly $397
  7. 45 Min Flash Coaching Consult + Productivity Journal
    • with Consultant Carlie Jayne Guy
    • regularly $497
  8. 1 Hour Leadership Strategy Session
    • with Leadership Coach Jacqueline Rodriguez
    • regularly $197
  9. Reprogramming for Success Hypnosis Recordings
    • with Lawyer & Psychotherapist Daina Hazel Miley
    • regularly $110 AUD
  10. Order an Artisan Custom Designed Hand-Woven Stoles
    • from the FORBHUVI store by Shilpa
    • 25% off
  11. Discount on Sustainable Alternatives
    • from the Kikuyo store by Fernanda Burneo
    • 25% off
  12. Layaway with no contract fee!
    • from TermPayments by Tracey Milligan
    • value of $150

total value: $5,500+


today’s cost: $997

what people say…

about all of our speakers

Super insightful – smart – pragmatic

I rely and embrace the thoughts Anastasiya has as they are spot on… She really has a great brain and acumen for business

TJ Scott, tv Director

eye opening and pivotal to break through mental blocks

Dawn’s objective overview of business combined with her financial know-how eased my mind of the burdens I was carrying. The fear of what next, what am I spending and how am I going to organise this. These fears were alleviated in working with her, allowing me to feel calm and confident.

Raveet, Neet Nutrition

my “IP guru”

Ms. Haque’s ability to think outside of the box and obtain registrations with the USPTO and US Copyright Office, especially in the gray area of the cannabis industry, is second to none

SAMUEL COOLEY, cooley law

A walking encyclopedia

 Nuzayra is a total professional. Had a consultation with her regarding trademarks and IP protection in the cannabis industry and she had a response to every question I had almost immediately. Her knowledge and expertise is endless.

RIDWAN AKSAD, CBD Phytoceutical

Her enthusiasm is infectious,

Anastasiya has a lot of energy that she directs into her communication.
She is a problem-solver who is truly interesting in serving and inspiring others along with expressing her own creativity.

Guruka S, SikhNet, Founder

helped me get back on track

Theresa helped me in realize my bigger issues and overcome them in easy, manageable steps. I’m now crushing the goals I set months ago and wish there were more hours in a day because productivity is through the roof.

luke mcdowell, entrepreneur

such a rare gift and something that just can’t be taught

My favorite thing about Jessica is her creative eye and that she takes total ownership of everything she does.
She takes responsibility for increasing the success of our business.



When is the event?

One Day Only! Can’t forget it – MAY the FOURTH be with you!

Will there be a recording?

The videos will be freely available for 24 hours to keep up the Power of the Collective

Where do I contact support?

Email us at summit@heroforhire.co

Are the presentations live?

Due to the FLASH nature of our event, all session are pre-recorded to provide the best experience within the group conversations.

Are you still accepting speakers?

Not for this round, but we are looking to turn this into a live event next year so please reach out! We’re also starting our Heroic Business podcast in the Summer and are always looking for business to feature and inspiring stories to tell.

Is this summit accessible? Are videos captioned?

Notes will be available for each presentation with our upgrade options that you’ll see after registering for the event. Please reach out if there’s anything we can do to ensure you’re able to enjoy this event.

Can I cancel or get a refund?

You are going to LOVE the Heroic Business Bundle . We are not offering refunds due to the nature of the deliverables being video and training. That said, we are customer-focused and if you ask before the event starts, we will do everything we can to take great care of you.

May the force be with you