Identity

Branding & Graphic Design

EVERY HERO NEEDS A RECOGNIZABLE VISUAL THAT ANNOUNCES THEIR PRESENCE; A COSTUME AND SYMBOL –AKA BRAND AND LOGO.
Easy
Fast
Gorgeous
Effective

WE CHANNEL YOUR BRAND ESSENCE INTO A SINGULAR STYLE ANYWHERE YOU APPEAR​

crafting experiences with form & color so customers keep coming back for more

Don’t know your brand essence?

No worries – we know the right questions to ask to get to the heart of your unique style and how to translate that into tangible visuals.

After going through our signature styling questionnaire, we take care of bringing together all the elements of your brand, from shapes to logo to photography and even, if necessary, illustrations.

This is the Last Branding Package you’ll ever need!

And wait – there’s more! We’ll also design your lead magnets, workbooks, and course materials, as well as create social media templates you can easily edit – or let us take care of it and you get assets delivered to you at a whim with our Care Package.

Power Of Branding

Hero for Hire is a talented team that really understands the power of branding.

I went from having a brand that didn’t really connect well my target client (tech founders and marketers) to having an online presence that helps me stand out as an authority in a crowded space.

From my website to my email optin freebies, I now look like the tech and SaaS copywriting expert that I am.

Best of all, I attract much higher quality leads than before.

Dayana Mayfield

We transform flat online brands into human connections through form and color

Where You're At

a totally effective brand identity that instantly speaks volumes about your business and stands out from the crowd

What You Need

unhappy with your generic design assets and bits of copy but no time to do the deep work to reveal your uniqueness

The process

Spirit

We begin by revealing the Hero in the business, the persona which people turn to when they have a specific pain point to fight off. With a couple questionnaires we start to dig deep into what the business is, who you are in relation, and what direction you want to take.

Story

Next, we look at the Hero’s journey: establish trust by where the business has been and define the promise of where the business is going. Depending on your package, we may go deep into mission, vision, and values, review your business name, and craft an engaging business and personal bio.

Style

Here comes the fun part! Time for the Hero to get costumed up, with a distinct color scheme and symbol. Using our Styling System as a guide based on your answers from the Spirit section, we flesh out the visual elements and finally create a complete identity.

The packages
A combination of mathematical calculations, classic design practices, and modern intuition
Capturing the brand essence in the most tangible format possible – a picture is worth a thousand words
Current name review or brainstorming, Social Media Handles, Hashtags, & Domain search
Comes in color and B&W
Used in Social Media & Website Icons. Comes in Color and B&W
In a different shape/structure than main logo, great for Letterheads, Signatures, & Watermarks. Comes in Color and B&W
Perfect for Stickers, Signs, & Postcards. Comes in Color and B&W
Comes in HEX, RGB, and CMYK values for digital & printing
Custom & Google Font equivalents brand consistency across all platforms (Canva, Adobe, Squarespace, etc)
Hand-picked assets for accents, dimension, and differentiation in visual graphics
Licensing costs not included
A collection of 15 stock images cleared for use to get you going on your website, landing pages, and social media
Facebook Page, Facebook Group, and LinkedIn
Three Instagram/Facebook (1:1), Three Pinterest/Blog (2:3), Three Vertical Story (9:16)

PDF to share with collaborators & press

Easy-to-share with collaborators and new team members

Original Editable PDF, PSD, and AI files, as we are a Work-for-Hire agency and you own the copyright to your files & IP.

The Featurette

Product Branding
See Example

Best For: Program & course logos, returning clients, and businesses with a small budget.

2-5 Days

Basic

Primary only

Heading, body, Accent

✓​

$1,000

A combination of mathematical calculations, classic design practices, and modern intuition
Capturing the brand essence in the most tangible format possible – a picture is worth a thousand words
Current name review or brainstorming, Social Media Handles, Hashtags, & Domain search
Comes in color and B&W
Used in Social Media & Website Icons. Comes in Color and B&W
In a different shape/structure than main logo, great for Letterheads, Signatures, & Watermarks. Comes in Color and B&W
Perfect for Stickers, Signs, & Postcards. Comes in Color and B&W
Comes in HEX, RGB, and CMYK values for digital & printing
Custom & Google Font equivalents brand consistency across all platforms (Canva, Adobe, Squarespace, etc)
Hand-picked assets for accents, dimension, and differentiation in visual graphics
Licensing costs not included
A collection of 15 stock images cleared for use to get you going on your website, landing pages, and social media
Facebook Page, Facebook Group, and LinkedIn
Three Instagram/Facebook (1:1), Three Pinterest/Blog (2:3), Three Vertical Story (9:16)

PDF to share with collaborators & press

Easy-to-share with collaborators and new team members

Original Editable PDF, PSD, and AI files, as we are a Work-for-Hire agency and you own the copyright to your files & IP.

Most Popular

The Classic

Standard Biz Branding
See Example

Best For: Businesses that need a well-rounded brand to launch or want a modern refreshed look.

1-2 weeks

+ Variant With Tagline

+ 2nd & Neutral palettes

Complete Set + Styling Options

$3,000

The Blockbuster

Full Branding Suite
See Example

Best For: Businesses that want consistent branding & messaging or upgrade to attract high ticket clients

2-4 weeks

Digging deep and ‘finding your why’ – the most important factor in creating an authentic brand
Transforming how people see you now to how you want people to perceive your brand to attract dream clients
The foundation of our Signature Styling System to craft the best visual style to suit your brand’s personality
Honing in on your brand’s superpower (USP) – the special something that makes you stand out from the crowd
Harnessing your businesses primal archetype to create deeper & more human connections with your audience
Crafting phrases that are unique to your brands personality to create a unified experience on all platforms
Powerful words that epitomize your brand to repeat & drive home your brand essence
Company & personal – Authentic stories to allow your dream clients to relate to the people behind the scenes
Best practices in getting client love and how to best format to showcase results
Defining why your business exists and why people should care
Where you’re going and how your business fits in the big picture of the future
Clarifying exactly what you deliver – physically and emotionally
The hard hitting one liner that gets people interested

PDF to share with collaborators & press

$6,000

The add-ons

Designer For A Day

LIVE FEEDBACK, SAME-DAY TURNAROUND

perfect for

$1500

Template Pack

AVAILABLE AS MONTHLY RETAINER

up to 10 designs:

$750

Tools We Love

The Hero Difference
your brand won’t be subject to the latest internet trend – it’ll just need a ‘refresh’ every couple years!
we provide easy-to-follow prompts so you never get stuck with writer’s block
the process is straightforward and simple, taking the headache out of lots of emails & decisions at every turn
zero surprise costs, easy flat rate pricing – you’ll know what and when to expect as we guide you from start to finish
at the end of the day, you own the copyright to any work we create for you – so that means we don’t hold hostage your source files
Some of our favorite projects

View All Projects >>

changing the world alone is tough

Are you ready for a SuperTeam that’s got your back?

The world needs people like you.
And you need people like us.